Once you book it

I was going to go to Chicago today and sell this digital board advertising... but I never pulled the trigger on booking hotel and here's why.. once you book it, you own it. NO cancellations allowed.. not for weather, not for missed flights, not for a car wreck. It's yours.

I wasn't totally sure I was going, the weather turned sour so I didn't go.

You can always stop at a Biggby or a Panera on the way, and book the hotel. Yes you may pay more, but..